When It’s OK to Trust Your Gut on a Big Decision

Laura Huang reviews how “some executives pride themselves on having a strong intuition, honed through years of experience, that guides their decisions. Others are ambivalent about relying on their intuition to make important choices, concerned that their gut reaction is inherently biased or emotional. This latter group is no doubt responding to the oft-given advice that we should use formal data and analysis to “check” our intuitions. So, who’s right? Should leaders make decisions based on their gut feel, or shouldn’t they?”

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