Start with Why – Simon Sinek

Any person or organization can explain what they do; some can explain how they are different or better; but very few can clearly articulate why. The why is the thing that inspires us and those around us. This book shows that inspirational leaders all think, act and communicate in the exact same way. Drawing on real-life stories, it provides a framework upon which organizations can be built, movements can be led, and people can be inspired.

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